[ client ]
Floordrobe
[ services ]
Creative Direction, Web design and development
[ year ]
2024
-01
[ challenge ]
Floordrobe® was born from a simple yet universal problem—helping people keep their clothes organised without resorting to messy piles on chairs or the floor. The brand had a smart, functional product and had already gained recognition in Home & Interiors Scotland as a stroke of genius. However, their online presence didn’t fully reflect their vision, nor did it resonate with the next generation of professionals they aimed to attract. They needed a refined brand identity, a fresh creative direction, and a website that felt as stylish and effortless as their product.
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A product designed to declutter deserved a website that felt just as effortless. We elevated Floordrobe®’s brand, directed a fresh product shoot, and built a seamless Webflow-Shopify experience that balances style and practicality.
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-02
[ solution ]
We led Floordrobe’s brand refresh, ensuring their identity aligned with their modern, design-conscious audience. Our team directed a new product shoot, capturing the sleek functionality of Floordrobe® in a way that felt aspirational and on-brand. For the website, we built a Webflow front-end for design freedom while integrating Shopify on the back-end, ensuring a seamless e-commerce experience. The result? A bold, stylish, and high-converting digital presence that speaks directly to the modern professional, making Floordrobe® as desirable as it is practical.
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