[ client ]
Unbiased UK
[ services ]
UI Design
[ year ]
2024
-01
[ challenge ]
Unbiased UK, a leading financial advice platform, was in urgent need of a homepage redesign that better reflected their brand while improving user engagement and conversions. With thousands of visitors every month, their existing design wasn’t delivering the impact needed. They had recently introduced a new design system but wanted to push creative boundaries while maintaining data-backed, high-performing elements.
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With thousands of visitors every month, Unbiased UK needed more than just a refreshed homepage—they needed a strategic redesign that balanced performance with creativity. By blending data-backed decisions with storytelling elements, we delivered a bold yet intuitive experience that elevates their brand and improves conversions.
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-02
[ solution ]
We worked closely with Unbiased UK’s in-house team to deliver three distinct design directions, balancing creative exploration with data-backed UX. Keeping key high-performing elements intact, we introduced storytelling-driven refinements to enhance engagement. After successful feedback rounds, the final designs were handed over in Figma for seamless implementation, launching in early 2025.
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